Agenda
*** 2013 Agenda To Be Announced ***
See below for 2012 Agenda:
Sunday, March 11
8:30 am
Golf Tournament begins
4:00 pm to 7:00 pm
Registration open
Monday, March 12
7:00 am to 3:00 pm
Registration open
7:00 am to 8:00 am
Continental Breakfast
8:00 am to 9:30 am
Fractionals 101
- Dick Ragatz, Ragatz Associates
- Michael Burns, Resort Equities
9:30 am to 9:50 am
Networking Break/Attendee Interaction
9:50 am to 10:15 am
Opening Comments
- Dick Ragatz, Ragatz Associates
- Keith Cox, Resort Equities
- Christel House International
- Brian Hammill, Native Spirit Productions
10:15 am to 11:15 am
Status of the Primary Resort Real Estate Attractors
- Ski: Michael Berry, National Ski Areas Association
- Golf: Ed Gowan, Arizona Golf Association
- Marinas: Esteban Biondi, Applied Technology and Management
- Spas: Angee Smithee, Spa Avania at Hyatt Regency Scottsdale
- Moderator: Steve Peterson, Ballard Spahr
11:15 am to 12:30 pm
Status of the Primary Resort Real Estate Markets
- Resort Hotels: Lindsay Culbreath, Smith Travel Research
- Resort Timeshare: Howard Nusbaum, American Resort Development Association
- Vacation Homes: Rick Norton, Norton Consulting
- Master Planned Resort Communities: Jim Chaffin, Chaffin Light
- Moderator: Dave Waller, Baker Hostetler
12:30 pm to 1:30 pm
Buffet Lunch and Attendee Interaction
1:30 pm to 2:00 pm
Annual State of the Fractional Interest Industry Report
- Dick Ragatz, Ragatz Associates
2:00 pm to 2:15 pm
A Word From The American Resort Development Association
- Howard Nusbaum, ARDA
2:15 pm to 3:00 pm
Lessons Learned in the Fractional Interest Industry in 2011
- Keith Marlow, Timbers Resorts
- Ed Crovo, Hyatt Residential Group
- David Callaghan, Preferred Residences
- Carl Berry, Star Resort Group
- Mark Carney, Royal Resorts
- Moderator: Rick Davis, Greenberg Traurig
3:00 pm to 3:15 pm
Networking Break/Attendee Interaction
3:15 pm to 4:00 pm
How To Re-Position and Re-Launch Struggling Fractional Interest Projects
- Ensuring the Proper Offering: Greg Traxler, Resort Equities
- Ensuring the Correct Legal Structure: Dave Waller, Baker Hostetler
- Ensuring the Proper Implementation: RJ Gallagher, Forte International
- Moderator: Chris Payne, Ballard Spahr
4:00 pm to 4:45 pm
How To Determine the Proper Resort Real Estate Offering
- From a Potential JV Partner Perspective: John Burlingame, Hyatt Residential Group
- From a Consumer Preference Perspective: Michelle DuChamp, Preferred Residences
- From a Potential Investor/Lender Perspective: Matt Walker, Lowe Enterprises
- From a Potential International Development Corporation Perspective: Jeffrey Peters, The U.S.-Mexican Development Corporation
- Moderator: Rob Webb, Baker Hostetler
4:45 pm to 6:00 pm
Meet and Greet - A repeat of last year’s very successful business card exchange, hosted by Rob Webb and Howard Nusbaum
6:30 pm to 8:30 pm
Cocktail Reception - An outside patio event, including an over-the-water Pitch and Putt contest to benefit Christel House, gondola rides, and more.
Tuesday, March 13
7:00 am to 9:00 am
Registration open
7:00 am to 8:00 am
Continental Breakfast
8:00 am to 9:00 am
Some Emerging Alternatives to Traditional Ownership of Resort Real Estate
- Brad Handler, Inspirato
- Michael Butler, Midlan International
- Irene Aviles, Private Trade Winds
- Ed Powers, Service Excellence Partners
- Moderator: Art Spaulding, Cox Castle Nicholson
9:00 am to 10:00 am
The Issue of Funding and Sources of Money
- Scott Christian, Resort Equities
- J. Edward Foley, Bentley Securities Corp.
- Randy Koss, Pronghorn Resort and Club
- W. Michael Murphy, First Fidelity Companies
- Moderator: Grant Sedgwick, Resort Equities
10:00 am to 10:15 am
Networking Break/Attendee Interaction
10:15 am t0 11:15 am
Trends in Consumer and Market Behavior and the Resort Real Estate Industry
- Kevin Kelly, Civano Living
- Ralph Bowden, Bowden’s Market Barometer
- Steve Kraus, Ipsos
- Moderator: Michele Combs, The Registry Collection
11:15 am to 12:00 pm
How Industry Practitioners Respond to the Market Researchers
- Gregg Anderson, The Registry Collection
- Gary Moore, Timbers Resorts
- Sean Zimmerman, Strategic International Advisors
- Patrick Hanes, International Development Resources, Inc.
- Moderator: Carl Berry, Star Resort Group
12:00 pm to 1:00 pm
Buffet Lunch and Attendee Interaction
1:00 pm to 2:30 pm
The Critical Challenge of Marketing Resort Real Estate: Part I
- Digital Strategies and Putting It All Together: Ken Bonham, Lucid Agency
- Digital Marketing in the Fractional Interest Industry: Corey Simpson, Timbers Resorts
- Practical Application of Social Media in the Resort Real Estate Industry: Marissa Mastroianni, Cotton & Company
- Moderator: Gregg Anderson, The Registry Collection
2:30 pm to 4:00 pm
The Critical Challenge of Marketing Resort Real Estate: Part II
- Prospect Generation and Wealth Identification: James Dean, Wealth Engine
- Creating an Effective PR Program: Emily Warner, Murphy O’Brien
- Dashboard or Dartboard: Marketing Analytics: Steve Tassler, Xeputu
- The Art of Selling in Today’s Marketplace: Mac MacEwan, MacEwan + Frank
- Moderator: Dick Ragatz, Ragatz Associates
4:00 pm to 4:45 pm
Creating an Integrated and Successful Resort Real Estate Industry - Conference wrap-up Q and A session with panel of industry experts
4:45 pm to 5:00 pm
Concluding Comments
- Dick Ragatz, Ragatz Associates
DATES: March 18-19, 2013





